Friday, September 15, 2017

Farming isn't Wholesaling

The world we live in today has what I call hyper-surplus. Lots of shopping happens in large big box stores with products piled 30-feet high or online where the likes of Amazon has virtually unlimited supply of anything. It's been well discussed that, in this environment, we've all been trained to get whatever we want whenever we want it - myself included.

Over the years I've found that these expectations have bled into my own little business as well. I've gotten more incredulous reactions from people at the farmers market or on the phone when I tell people, "Sorry, I can't supply 50 lbs of beets...or, 5 bushels of tomatoes...or, 30 lbs of salad mix with a day's notice." It isn't that I'm keeping the good stuff all stored away in a warehouse and just choosing not to sell; that would be foolish. Indeed, if I had a warehouse of produce, you're darn right I'd sell any product at any quantity possible. But, this is where farming and wholesaling diverge - farming in general and Lida Farm in particular have very real limits. One, farming takes time. Two, land has limits of production, no matter how much agro-chemical companies try to tell us otherwise.

Time: If a store run out of a product, it's simply time to re-order. If we run out of a vegetable, it's impossible to manufacture on the spot. I made the decision about how many celery plants to grow 80 days before harvest and there's no going back in time to fix it. The other time constraint is simply what it takes to harvest and prepare a vegetable. Today's salad mix, for example, took about two hours to harvest, wash, and bag - and this is just one of 12 crops in the box. Combine with juggling a farmers market and three farm stands, and it's a wonder we've been getting these boxes out mostly on time at all.

Land: We grow produce on the four acres of tillage land which would actually work for vegetables on our 20-acre farm. We can certainly always do a better job of weeding and managing crops, but, let me assure you that no matter how well managed, an acre of produce can only produce so much stuff. Even with a very successful potato crop this year, we have at best 1,200 lbs left. Once they are gone, they are over until 2018. Even if we did a perfect job weeding, cultivating, and managing the crop, we might have 200 lbs more.

Although these limits keep us from a few more sales, that's fine. I remind myself that we can only grow as fast as soil builds, which is quite a bit slower than our modern world generates pixels or robots manufacture goods. I also remind myself that I'm a human organism, which also has limits of time and energy, even a season not unlike plants. We should all remember that in this 24/7 world, our limits are not something to bemoan, but accept and celebrate because they make us humans, not machines.

In the box:

  • Snap Peas: Edible pod...yes, these made their fall comeback 
  • Beans: Most received green, but some got yellow
  • Canteloupe
  • Delicata Squash: Yellow-striped sqaush. Good baked in oven dry. 
  • Acorn Squash: Great for stuffing. Try doing a stuff with breadcrumbs, the sage in the box, and bulk pork sausage. 
  • Russet Potatoes 
  • Cherry Tomato Mix
  • Fresh Sage
  • Red Onion
  • Yellow Storage Onion
  • Eggplant: Some received long Asian style, others traditional Italian style
  • Salad Mix
  • Poblano Peppers: Yes, these have some heat, but not much.

Friday, September 08, 2017

The Farm Tool that Gets a lot Done

When you think of farm tools, what comes to mind? Hand hoes? Planters? Maybe red or green tractors? Yes, we use all those things and more at Lida Farm to raise a vegetable crop. Many farm tools and implements have a set season such as the transplanter, which gets its use in May and June and just patiently awaits next year for another round of action. However, one tool is used daily and is probably the most useful tool is one you would never think about: the iPod.

Manual laborers the world over use music to keep the day moving along. It's fairly universal. I've heard radios blasting on Manhatten construction sites and in Tijuana auto body shops alike. Some workers like my dad like the constant background annoyance of AM news. My dad might be on vacation for two weeks and you could still probably hear Sid Hartman on the radio in the garage.

Myself, I change up my music based on the needs of the day. Many a morning when I go out to do some easy chores, I listen to something chill and etherial like Gregory Alan Isakov or Jason Isbell (whom  I saw this week at Bluestem - thanks, Kelsey Wulf, for watching kids for our annual date night). General work throughout the day calls for some Grateful Dead and Ryan Adams numbers, but I have times when I really need some juice to get things done. In these instances-picture me pulling in 3,000 onions by myself or quickly cutting greens in the last 10 minutes before we have to rush off to the farmers market-I bring out some adrenaline-inducing noise: fast-paced electro-pop like Sylvan Esso, MGMT, and LCD Soundsystem or 3-chord rock n' roll like Faces and The Rolling Stones.

So, we ought to thank the soil and sunshine for good produce, but every now and then we should also give a nod to role Mick Jagger played in getting in the crop.

In the box:
  1. Roma Tomatoes: Not great for fresh eating, but certainly good cooked down in a sauce
  2. Cherry Tomatoes: Very good for fresh eating!
  3. Watermelon: Luck of the draw variety
  4. Canteloupe
  5. Cippolini Onion: This is my favorite onion..has lots of flavor. It's the flat one. 
  6. Sweet Onion
  7. Norland Red Potatoes
  8. A mix of sweet colored peppers
  9. Fresh Rosemary
  10. Black Spanish Radishes: You would peel the black outside of these radishes but use however you like any radish. It's cool looking. 
  11. A Couple Summer Turnips: You have two types, Scarlet Queet and Harurai (white). These are great fresh with just a little salt or salt plus a vinegar. You can also add to a salad to give it some crunch.

Friday, September 01, 2017

Changing Colors of Harvest

Packing boxes for members on Tuesday, it was remarkable how red the box was. The Italia peppers, the tomatoes, the cherry tomatoes, the radishes....   Reflecting on the season, produce comes in waves of color as we move from the solid greens of spring to the yellows and purples in high season eggplant, corn, and Islander peppers. And, certainly, we still have before us the wonder and vibrant oranges of fall, maybe a brilliant red of fall salad mix and the golden mix of winter squash. 

The kaleidoscope of a produce season is nothing short of a miracle, that even in this harsh climate of the Upper Midwest, we have such diversity in our eating. With this potential in our gardens, it's all the more depressing that the typical Midwestern diet consists of many shades of tan and brown. I've been selling and talking produce for a long time now and it never ceases to amaze me that fresh produce for MANY people is some kind of special, once or twice a year kind of thing. Lots of people buy sweet corn twice a year and then go back to their slumber of fried foods and frozen dinners...maybe they'll indulge in a stuffed acorn squash or buttercup in the fall. Maybe I shouldn't be surprised; it is the Midwest after all and starches and meat rule. 

But I'm not one to give up. I have seen plenty of good changes in the diversity of diet we ought to celebrate. Thirteen years ago I literally gave away kale and heirloom tomatoes at our farmers market and today people often request them. My outlandish references to kimchi and Caprese salad don't elicit as many blank stares. I consider this progress. 

In the box: 
  1. Italia Peppers: These are sweet, not hot (lots of people think long peppers are hot for some reason)
  2. Watermelons: I grow a mix of red, yellow, and orange varieties. It's the luck of the draw for what you received. 
  3. Cucumber
  4. Fresh Oregano or Marjoram: Random little bunch in the box.
  5. Sweet Onion
  6. Fresh shallot(s): A shallot look like a small red onion and you'd use the same as you would a red onion. 
  7. Tomatoes 
  8. Cherry Tomatoes: Hurrah, we finally got these in the box! That took a while.
  9. Radishes
  10. Eggplant: Most got a Japenese style, but some received these cute little variety called 'Fairy Tale' and some traditional Italian style. Don't worry, it's just an issue of shape and they will all taste like eggplant. 

Ratatouille Recipe via video
Looking at this box and thinking about what might still be in your refrigerator, please consider making ratatouille. It's kind of the french way to use up a bunch of veggies in season this time of year. I'm getting lazy with typing recipes, so below is a youtube of this French guy walking through a recipe - please substitute things, it'll turn out. For example, you could use the sweet onion or fresh shallots instead of the red he suggests.